Effective Date: August 6, 2026
This Privacy Policy explains how Digital 1 Group, through the VDP Lot Intelligence website and platform (“VDP Lot Intelligence,” “we,” “us,” or “our”), collects, uses, discloses, and protects information when you visit our website, request a demonstration, create or use an account, communicate with us, or otherwise interact with our services.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
Information You Provide
We may collect information that you voluntarily provide, including:
- Your name
- Business email address
- Phone number
- Company, dealership, or agency name
- Job title or professional role
- Market, territory, or dealership information
- Demo-request details
- Account login and profile information
- Communications, support requests, and feedback
- Any other information you choose to submit
Account and Platform Information
When an authorized user accesses the VDP Lot Intelligence platform, we may collect information associated with the account and its use, including:
- User and organization identifiers
- Login activity and authentication records
- Platform settings and configured thresholds
- Saved competitors, dealerships, markets, or inventory views
- Alerts, reports, and feature usage
- Support and administrative activity
Information Collected Automatically
When you visit our website or use the platform, we and our service providers may automatically collect certain technical and usage information, including:
- IP address
- Browser type and version
- Device type and operating system
- Approximate geographic location derived from your IP address
- Pages viewed and links selected
- Referring website or source
- Date, time, and duration of visits
- Login, error, performance, and security logs
- Cookie identifiers and similar technology data
Automotive Market and Inventory Data
Our platform may collect, process, organize, or display automotive inventory and market information obtained from publicly available sources, authorized data providers, dealership websites, customer-provided sources, or other permitted sources.
This information may include:
- Vehicle identification and listing details
- Make, model, year, trim, drivetrain, and configuration
- Advertised pricing and price changes
- Dealership and market location
- Days-on-market and listing history
- Inventory availability and movement
- Competitive pricing and stocking metrics
This market information is generally business or vehicle-related data and is not intended to identify individual consumers.
2. How We Use Information
We may use collected information to:
- Respond to demo requests and sales inquiries
- Create, authenticate, and administer user accounts
- Provide and operate the VDP Lot Intelligence platform
- Generate market views, reports, alerts, metrics, and stocking recommendations
- Apply user-configured rules and thresholds
- Maintain inventory history and data quality
- Detect sold vehicles, reappearances, incomplete data, and scrape-health issues
- Provide support and communicate with users
- Improve website and platform functionality
- Monitor usage, performance, reliability, and security
- Prevent fraud, abuse, unauthorized access, and other harmful activity
- Enforce our agreements and policies
- Comply with legal and regulatory obligations
- Protect our rights, users, business, and services
3. Cookies and Similar Technologies
We may use cookies, pixels, local storage, and similar technologies to operate the website, keep users signed in, remember preferences, understand website usage, measure performance, and support marketing activities.
These technologies may include:
- Essential cookies: Required for login, security, and core website functionality.
- Preference cookies: Used to remember selected settings and preferences.
- Analytics cookies: Used to understand traffic, usage, and website performance.
- Marketing cookies: Used, where applicable, to measure campaigns or deliver relevant advertising.
You may control cookies through your browser settings or any cookie-consent controls provided on the website. Disabling certain cookies may affect website or platform functionality.
4. How We Share Information
We may share information with:
- Hosting, infrastructure, and cloud-service providers
- Authentication and account-management providers
- Customer relationship management and sales platforms
- Email and communication providers
- Analytics, monitoring, and security providers
- Data-processing and authorized automotive-data providers
- Professional advisers, including attorneys, accountants, and auditors
- Government authorities when required by law
- Business successors in connection with a merger, acquisition, financing, reorganization, or sale of assets
We may also share information when reasonably necessary to enforce our agreements, investigate misuse, protect security, or defend our legal rights.
We do not sell personal information for monetary payment. We do not knowingly sell or share personal information belonging to children under 13.
5. Business Customer Data
When we process information on behalf of an agency, dealership, or other business customer, that customer may determine the purposes and means of processing certain information.
Users should direct requests relating to information controlled by their employer, agency, dealership, or other subscribing organization to that organization.
6. Data Accuracy and Third-Party Sources
Automotive inventory and market data may originate from third-party websites, authorized providers, dealerships, customers, or public sources. Although we use processes designed to monitor freshness, completeness, and consistency, third-party data may occasionally be delayed, incomplete, duplicated, unavailable, or inaccurate.
7. Data Retention
We retain personal information for as long as reasonably necessary to provide our services, maintain business and security records, satisfy contractual obligations, resolve disputes, enforce agreements, and comply with applicable law.
Retention periods may vary based on the type of information, account status, contractual requirements, operational needs, and legal obligations.
8. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, disclosure, alteration, loss, or misuse.
However, no website, platform, storage system, or Internet transmission can be guaranteed to be completely secure. Users are responsible for maintaining the confidentiality of their login credentials and notifying us promptly of suspected unauthorized account activity.
9. Your Privacy Choices and Rights
Depending on where you live and subject to applicable law, you may have the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Request information about how personal information is used or disclosed
- Opt out of certain marketing communications
- Opt out of certain sales, sharing, or targeted advertising where applicable
- Limit certain uses of sensitive personal information where applicable
- Appeal the denial of a privacy request where applicable
- Exercise your rights without unlawful discrimination
To submit a privacy request, contact us using the information provided below. We may need to verify your identity and authority before completing a request.
Authorized agents may submit requests where permitted by law, subject to appropriate verification.
10. Marketing Communications
You may unsubscribe from promotional emails by using the unsubscribe link included in those messages or by contacting us.
We may continue to send non-promotional messages relating to accounts, security, support, transactions, demonstrations, or ongoing business relationships.
11. Third-Party Links and Services
Our website or platform may include links to third-party websites, integrations, or services. We do not control and are not responsible for the privacy, security, availability, or content practices of those third parties.
We encourage you to review the privacy policies of third-party services before providing them with information.
12. Children’s Privacy
Our website and services are designed for automotive agencies, dealerships, and other business professionals. They are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If you believe a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete it.
13. International Users
Our services may be operated and supported from the United States. If you access the website or platform from another country, your information may be transferred to, stored in, and processed in the United States or other jurisdictions where our service providers operate.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or legal obligations.
When changes are made, we will update the effective date shown at the top of this page. Your continued use of the website or services after an updated policy becomes effective constitutes acknowledgment of the revised policy.
15. Contact Us
For privacy questions, requests, or concerns, contact:
Digital 1 Group
VDP Lot Intelligence